Honda Wins Big at the 2026 Kelley Blue Book Consumer Choice Awards

June 9th, 2026 by

Honda proudly accepted a total of seven awards at the 2026 Kelley Blue Book Consumer Choice Awards, which is more than any other brand. The honors included all areas of the auto industry, including performance, styling, and EV and hybrid models. Premier Honda is proud to be part of a winning culture, providing customers with the vehicles they want with models for customers in Kenner, Slidell, and Hammond.

Current Honors for the Honda Brand

The awards from Kelley Blue Book encompass Honda as a brand with titles such as Most Trusted Brand, America’s Best Overall Brand, and Best Value Brand. These awards showcase the value that Honda provides to its customers. Honda also received the awards for Best In-Vehicle Experience Brand, Best Car Styling Brand, Best Performance Brand, and Best Overall EV/Hybrid Brand.

This year’s awards came from Kelley Blue Book’s Brand Watch, which is a tracking study that includes over 12,000 shoppers and focuses on new-vehicle purchases. This study looks at how customers consider certain factors when choosing a model to purchase.

The study includes 14 different elements about purchasing a new vehicle that customers consider before making a decision. Some of these elements include the layout of the cabin, durability and reliability, safety, and overall affordability.

Why Honda Won

Honda received these accolades because of the brand’s reputation with customers. As Best Overall Brand, Honda was recognized for its quality vehicles, engineering excellence in design, and the range of models being offered. Honda is also the most trusted brand because of its safety, efficiency, and reliability. Honda models are practical for many types of drivers.

Honda continues to showcase its dedication to value by winning the award for Best Value Brand for over ten years. The advanced technology, design of the cabins, and comfort amenities allowed Honda to win the Best In-Vehicle Experience Brand, while performance awards come from the steering and handling of Honda models. The Civic Type R is the leader in this category with 315 horsepower.

Take one look at models like the Honda Civic and Prelude and you’ll see why Honda took home Best Car Styling Brand. The manufacturer continues to update style elements to create models that people want to buy. Stylish models like the Honda Accord and rugged SUVs like the Passport and Pilot ensure everyone can find a Honda model to make their own.

Award-winning Brand

Honda continues to dominate the auto industry, taking home honors every year. The Kelley Blue Book Consumer Choice Awards have awarded Honda top honors 44 times, more than any other brand. These awards go back to the time when the accolade was known as the Brand Image Awards. Honda has won Best Overall Brand ten times in the past 13 years and taken home Best Value Brand for 12 years in a row.

Other organizations have recognized Honda’s standards of excellence with top honors. Car and Driver 10Best Awards has handed honors to many of Honda’s models, such as the Accord, Civic Type R, and Passport. The Honda Accord has made it onto the list for 39 years. The Honda Civic was named North American Car of the Year four times, which sets a record.

If you want to see these award-winning Honda models, you can visit Premier Honda. Our sales team will be happy to show you our new inventory and help you decide which model is right for you. Contact us with any questions or get pre-qualified to discover your buying power.

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